Retirement Planning Mission and Vision | DC Graham Financial

Many have asked what is the significance of that koi fish logo?  And the enormous koi mural on the side of the building?  It’s not just that I enjoy the artistry, koi represent values that I espouse and hope to promote in my practice. 

Japanese art is a rich tapestry of culture, symbolism, and tradition, and one of the most iconic and cherished motifs within this artistic landscape is the koi fish. These vibrant, gracefully swimming creatures hold a deep and enduring significance in Japanese art, symbolizing a multitude of virtues and values that have captivated the imagination of artists and admirers alike for centuries.

Koi, or nishikigoi, as they are known in Japan, are a species of domesticated carp. Their vivid and mesmerizing colors, including shades of red, orange, yellow, blue, and white, have made them a symbol of beauty and grace. In Japanese art, koi are often depicted in various forms, from paintings and sculptures to tattoos and textiles. They are not just subjects of aesthetic admiration but also vessels of profound cultural meanings.

OK, that’s great, but how does all this relate to financial planning?

To me, the symbolism of the koi accurately reflects my mission as a financial advisor.


  • Resilience and Persistence: Koi fish are known for their resilience and ability to swim upstream against strong currents. Similarly, as an advisor I am expected to help clients navigate through financial challenges and market fluctuations with determination and persistence. I offer guidance and strategies to help clients address their financial goals, even in challenging circumstances.
  • Wealth and Prosperity: In many cultures, koi fish are associated with wealth and prosperity. My aim is to help clients build and manage their wealth, make sound investment decisions, and plan for a financially secure future. The koi is the perfect symbol to represent my commitment to helping clients pursue financial independence.
  • Transformation and Growth: Koi fish have a unique ability to transform and grow throughout their lives. They start as small fish and can grow into large, vibrant creatures with time and proper care. Similarly, I assist clients in growing and transforming their financial portfolios over time. I provide advice on investment strategies, asset allocation, and financial planning to help clients manage financial growth and well-being.
  • Adaptability: Koi fish can adapt to various water conditions, representing the need for financial advisors to adapt to changing economic environments and market conditions. A good financial advisor will stay informed about the latest financial trends, regulations, and investment opportunities to provide the most informed advice to their clients.
  • Balance and Harmony: Koi are often associated with balance and harmony in traditional Japanese culture. My goal is to help clients achieve a balanced and harmonious financial life by aligning their financial goals with their resources and risk tolerance. I utilize strategies that promote financial peace of mind and stability.
  • Patience and Long-Term Vision: Koi fish are known for their longevity, and they often live for several decades. Symbolic of my focus on long-term financial planning and patience in pursuing financial goals. I encourage clients to adopt a patient approach to investing and emphasize the importance of long-term financial vision.

As you can see, the koi fish is a powerful and multi-faceted symbol in Japanese art. Its significance encompasses themes of perseverance, good fortune, balance, growth and prosperity. These are the reasons I am proud to use the koi as my logo and a symbol of my mission as a financial advisor. 

More info on the artists that designed and painted the mural.